The new adult healthy eating campaign is a requirement for Public Health England as part of its response to the demands of the UK Government, and UK society as a whole, to address the issues of obesity and healthy eating in this country. NHS Choices runs a healthy eating campaign but in its current form this cannot be accurately assessed for effectiveness. A new, community-based adult healthy eating website, supported by social media, is needed to address this issue [Read more…]
Facebook 2020: $100 Billion Superstar or Failure
10/01/2013 by Leave a Comment
This essay investigates the likelihood of Facebook keeping its superstar status by 2020. Using a Political, Economic, Social, Technological and Legal (PESTL) analytical structure supported by a brief examination of the valuation methods used by Facebook for the Initial Public Offering (IPO) as well as a Five Forces assessment the question will be broken fully into elemental parts to reach a conclusion. The key issues discussed in this report are the effects of the highly speculative valuation of the company before and during its IPO regarding its future; the political forces responsible for on-line privacy, data exchange controls and breach of confidence laws; barriers to entry to China and the world’s general current economic situation. Lastly the motives and cultural differences of Facebook users, opportunities shaped by the 4G mobile technology, the ability of users to influence Facebook strategic management, the entry of a new market player, the bargaining power of advertisers, threat of substitute and the rivalry between Facebook and Google are also discussed. [Read more…]
Is Amazon Kindle Fire capable of taking Apple’s leading position in the Tablet PC market?
18/01/2012 by Leave a Comment
The Amazon Kindle Fire has entered the tablet PC market with promising prospects. It is based upon the highly successful Kindle e-book reader. Amazon seeks to differentiate itself from competitors in the tablet PC market but is this enough to displace the current market leader, Apple? [Read more…]
