Professional advice for entrepreneurs and business managers in the context of Europe's recovery from the financial crises. Marketing notes, stories and videos.

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About this website



This website is intended to be a platform for the exchange of practical business information as well as a place for discussion about issues in strategic business management. The articles and other materials on the site are aimed at entrepreneurs and managers and those who would like to improve their own understanding of business. What you will find here are the notes, essays, graphic materials and videos based on Michael Pawlicki’s and other business managers’ experience and knowledge acquired through developing businesses, their own research and academic expertise.

How to use this website?

All new posts are published on the home page. You can use the menu on the top right hand side to select the kind of material you would like to view by category (Pricing, Analytics etc.) or format (Notes, Essays etc). Alternatively, you can search the archive using the search bar on the right hand side. The materials published on this website can be shared as long as the original source author and site is acknowledged. Each page and post is opened for discussion in comments. You can also sign up to receive Tweets or RSS Feeds for regular updates.

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About Michael Pawlicki

Michael PawlickiMichael Pawlicki is an experienced online marketing manager and alumnus of Imperial College London with proven success in starting up business ventures to his name. Michael has a special interest in seeing how the latest analytic methods (advances in multiple regression and cluster analysis) can be effectively deployed within an overall framework of strategic decision making. He has a strong secondary interest in staying abreast of developments in how social media platforms are used for the co-creation of customer value. Michael and his team are responsible for many successful commercial ventures, including:

 

VanOne – an online based, no thrills European
removals operating a fleet of 31 vans. VanOne provides low priced international removal services to the people of the UK and Continental Europe. The company is set to offer to their international clients an easy way of moving to and from Europe even if customers are booking at short notice. VanOne is probably the cheapest European Relocation services provider in the UK.

Imperial College London

 

Open Platform – self-sustaining environment for the buying and selling of standards compliant data, applications and models to enable organisations to easily access reliable data. Open Platform also helps these organisations to compute this data through algorithms and enable them to make better decisions based on dependable information. Michael and his university team were instrumental in setting up and managing the digital campaign for Open Platform.

OcaPoranga is a guest house located in Rio de Janeiro, Brazil. Their services are marketed in Britain using innovative, mobile optimised website where users can check prices and book inexpensive rooms with their credit or debit card online. The commercial success of OcaPoranga website lies in the field of smart use of digital media, effective online segmentation and its ability to tangibly illustrate the benefits of using the service offered.

UniText for Professionals

 

UniText – a London based proofreading and copyediting service. Their main focus is on working with individuals, and teams, in business to perfect written documents such as reports, marketing material, business letters, speeches and more. They employ experienced copyeditors and readers who keep up to date with the norms and standards of business communications and commercial language to ensure our clients receive the best service available.

 

Kosciuszki 107Kosciuszki 107 – flexible office hire solution for those needing to work and live in Poland. The terms of use of this office space are specifically designed to ensure ease of conducting business. Highlights of these terms include systems for entering and exiting the lease of the office without unnecessary costs or bureaucracy which helps growing businesses stay agile with their location.

Written by Michael Pawlicki Google+