Professional advice for entrepreneurs and business managers in the context of Europe's recovery from the financial crises. Marketing notes, stories and videos.

Strategic Marketing

Strategic Marketing

Facebook 2020: $100 Billion Superstar or Failure


This essay investigates the likelihood of Facebook keeping its superstar status by 2020. Using a Political, Economic, Social, Technological and Legal (PESTL) analytical structure supported by a brief examination of the valuation methods used by Facebook for the Initial Public Offering (IPO) as well as a Five Forces assessment the question will be broken fully into elemental parts to reach a conclusion. The key issues discussed in this report are the effects of the highly speculative valuation of the company before and during its IPO regarding its future; the political forces responsible for on-line privacy, data exchange controls and breach of confidence laws; barriers to entry to China and the world’s general current economic situation. Lastly the motives and cultural differences of Facebook users, opportunities shaped by the 4G mobile technology, the ability of users to influence Facebook strategic management, the entry of a new market player, the bargaining power of advertisers, threat of substitute and the rivalry between Facebook and Google are also discussed. [Read more…]

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This website is intended to be a platform for the exchange of practical business information as well as a place for discussion about issues in strategic business management. The articles and other materials on the site are aimed at entrepreneurs and managers and those who would like to improve their own understanding of business. What you will find here are the notes, essays, graphic materials and videos based on Michael Pawlicki’s and other business managers’ experience and knowledge acquired through developing businesses, their own research and academic expertise.

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Is Amazon Kindle Fire capable of taking Apple’s leading position in the Tablet PC market?



The Amazon Kindle Fire has entered the tablet PC market with promising prospects. It is based upon the highly successful Kindle e-book reader. Amazon seeks to differentiate itself from competitors in the tablet PC market but is this enough to displace the current market leader, Apple? [Read more…]