Professional advice for entrepreneurs and business managers in the context of Europe's recovery from the financial crises. Marketing notes, stories and videos.

Marketing Plan for Healthcare

The new adult healthy eating campaign is a requirement for Public Health England as part of its response to the demands of the UK Government, and UK society as a whole, to address the issues of obesity and healthy eating in this country. NHS Choices runs a healthy eating campaign but in its current form this cannot be accurately assessed for effectiveness. A new, community-based adult healthy eating website, supported by social media, is needed to address this issue [Read more…]

Is Amazon Kindle Fire capable of taking Apple’s leading position in the Tablet PC market?



The Amazon Kindle Fire has entered the tablet PC market with promising prospects. It is based upon the highly successful Kindle e-book reader. Amazon seeks to differentiate itself from competitors in the tablet PC market but is this enough to displace the current market leader, Apple? [Read more…]