This website is intended to be a platform for the exchange of practical business information as well as a place for discussion about issues in strategic business management. The articles and other materials on the site are aimed at entrepreneurs and managers and those who would like to improve their own understanding of business. What you will find here are the notes, essays, graphic materials and videos based on Michael Pawlicki’s and other business managers’ experience and knowledge acquired through developing businesses, their own research and academic expertise.
How to use this website?
All new posts are published on the home page. You can use the menu on the top right hand side to select the kind of material you would like to view by category (Pricing, Analytics etc.) or format (Notes, Essays etc). Alternatively, you can search the archive using the search bar on the right hand side. The materials published on this website can be shared as long as the original source author and site is acknowledged. Each page and post is opened for discussion in comments. You can also sign up to receive Tweets or RSS Feeds for regular updates.
Written by Michael Pawlicki
Michael Pawlicki is an experienced online marketing manager and alumnus of 
The company specialises in turning websites into digital assets. According to the Asset Digital business philosophy, an asset is a website that not only looks good but brings lots of customers to the website owner. The competitive advantage of this company is the low cost of operations and the system Asset Digital utilises to optimise websites for the search engines.
