Professional advice for entrepreneurs and business managers in the context of Europe's recovery from the financial crises. Marketing notes, stories and videos.

Strategic Marketing

Strategic Marketing

Facebook 2020: $100 Billion Superstar or Failure

10/01/2013 by Leave a Comment


This essay investigates the likelihood of Facebook keeping its superstar status by 2020. Using a Political, Economic, Social, Technological and Legal (PESTL) analytical structure supported by a brief examination of the valuation methods used by Facebook for the Initial Public Offering (IPO) as well as a Five Forces assessment the question will be broken fully into elemental parts to reach a conclusion. The key issues discussed in this report are the effects of the highly speculative valuation of the company before and during its IPO regarding its future; the political forces responsible for on-line privacy, data exchange controls and breach of confidence laws; barriers to entry to China and the world’s general current economic situation. Lastly the motives and cultural differences of Facebook users, opportunities shaped by the 4G mobile technology, the ability of users to influence Facebook strategic management, the entry of a new market player, the bargaining power of advertisers, threat of substitute and the rivalry between Facebook and Google are also discussed. [Read more…]

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About this website

02/06/2012 by Leave a Comment



This website is intended to be a platform for the exchange of practical business information as well as a place for discussion about issues in strategic business management. The articles and other materials on the site are aimed at entrepreneurs and managers and those who would like to improve their own understanding of business. What you will find here are the notes, essays, graphic materials and videos based on Michael Pawlicki’s and other business managers’ experience and knowledge acquired through developing businesses, their own research and academic expertise.

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All new posts are published on the home page. You can use the menu on the top right hand side to select the kind of material you would like to view by category (Pricing, Analytics etc.) or format (Notes, Essays etc). Alternatively, you can search the archive using the search bar on the right hand side. The materials published on this website can be shared as long as the original source author and site is acknowledged. Each page and post is opened for discussion in comments. You can also sign up to receive Tweets or RSS Feeds for regular updates.

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About Michael Pawlicki

01/06/2012 by Leave a Comment

Michael PawlickiMichael Pawlicki is an experienced online marketing manager and alumnus of Imperial College London with proven success in starting up business ventures to his name. Michael has a special interest in seeing how the latest analytic methods can be effectively deployed within an overall framework of strategic decision making. He has a strong secondary interest in staying abreast of developments in how the voice technology is used for the creation of customer value. Michael and his team are responsible for many successful commercial ventures, including:

 

Asset Digital is a digital marketing agency. The company specialises in turning websites into digital assets. According to the Asset Digital business philosophy, an asset is a website that not only looks good but brings lots of customers to the website owner. The competitive advantage of this company is the low cost of operations and the system Asset Digital utilises to optimise websites for the search engines.

 

VanOne – an online, no-frills Pan-European mover operating a fleet of 51 vans. VanOne provides low priced European removals to the people of the UK and Continental Europe. The company is set to offer to their international clients an easy way of moving to and from Europe.  Their customers can request quotes and book the service online. In 2019 VanOne upgraded its systems making it possible for their users to track their van on their smartphone or PC.

OcaPoranga is a guest house located in Rio de Janeiro, Brazil. Their services are marketed in Britain using innovative, mobile optimised website where users can check prices and book inexpensive rooms with their credit or debit card online. The commercial success of OcaPoranga website lies in the field of smart use of digital media, effective online segmentation and its ability to tangibly illustrate the benefits of using the service offered.

UniText for Professionals

UniText – a London based proofreading and copyediting service. Their main focus is on working with individuals, and teams, in business to perfect written documents such as reports, marketing material, business letters, speeches and more. They employ experienced copyeditors and readers who keep up to date with the norms and standards of business communications and commercial language to ensure our clients receive the best service available.

Kosciuszki 107Kosciuszki 107 – flexible office hire solution for those needing to work and live in Poland. The terms of use of this office space are specifically designed to ensure ease of conducting business. Highlights of these terms include systems for entering and exiting the lease of the office without unnecessary costs or bureaucracy which helps growing businesses stay agile with their location.

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Is Amazon Kindle Fire capable of taking Apple’s leading position in the Tablet PC market?

18/01/2012 by Leave a Comment



The Amazon Kindle Fire has entered the tablet PC market with promising prospects. It is based upon the highly successful Kindle e-book reader. Amazon seeks to differentiate itself from competitors in the tablet PC market but is this enough to displace the current market leader, Apple? [Read more…]

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